Home > Uncategorized > Entrepreneurs Know Little and Micropreneurs Know Even Less.

Entrepreneurs Know Little and Micropreneurs Know Even Less.

We have always had someone in our lives that is there to teach us what we don’t know.  It is trite, I know, to say we don’t know everything, but it is quite true…we don’t.  There will always be someone who knows a new way of completing a task and is willing to teach it to you, IF you are willing to be taught.  Therein lies the issue.  We are all aware that there is someone out there that can help us with our businesses but we have to have the ability to delegate the responsibility.  Not every small/medium-sized business owner can let go enough to allow an outsider to complete a task and, in turn, help to grow the business.

Many small businesses start in a kitchen or a living room with the owner taking on the role of every “employee”.  It’s only natural since the newly found enterprise hasn’t generated enough revenue to justify the expense of hiring additional staff.   There is a finite amount of seed money and many sleepless nights will be suffered wondering if each purchase made was a wise one.  There is a very real level of uncertainty associated with this stage in the venture and finances are just a part of it.  Will the business develop enough to make it last the into the second year?  In fact, the first one hundred days of marketing and branding may be enough to overwhelm the owner into packing up and heading back into the job market.

However, this is also a crucial time to establish practices that will pay off in the long run.  Today, any business has to have a web presence, a bookkeeper, administrative support, a sales person and so on.  It is up to you , as the owner, to decide what you will concentrate on and what you will outsource.    Let’s take a website as an example.  There are plenty of books on the market to meet every level of expertise for the DIY webmaster.  Once you have completed it, then simply find a web company that will host it for you.  Of course, you have to ensure the hosting company will also help protect your site.  If not, then you will have to find a solution for that, as well.  The simple truth is if you need a small splash page for a web site then you can build it yourself within a week.  Or you can outsource it.

Sure, outsourcing the website may cost you money but what is the alternative?  How much is a week’s worth of your time and effort?  Can you afford to have all the other tasks wait a week for your precious attention?  Probably not.  I am sure there are other tasks you would rather spend your time on where you would be more competently able to help develop your business.

Of course, this is just one example.  You may actually be very good at developing a website but completely lacking in accounting skills.  Or sales skills.  Very few people will ever be able to cover every base competently and it is up to you to decide what you need the most help with.  The sooner you realize this the better chance your business has to grow.

The micropreneur will never learn or need to outsource.  Then again, this may be just fine for you.  Many consultants have this business model and it works just fine for them.  I like how Angee Robertson helps to further define micropreneurs in her blog.

However, to have your business take the next step and to allow it to grow, if you want to be an entrepreneur, the lesson of outsourcing can not be understated.  Ultimately, your time is very valuable and in order for your business to succeed, you have to know what you don’t know.


  1. September 27, 2011 at 11:35 am

    This is a lesson I have learned the hard way. I to have come to a point where I have to begin out sourcing many activites due to time contraints and it seems as if I am constantly taking on new projects.
    Like anything I think we have to face the wall of reality and determine what we are really capable of doing or not doing.
    Thank you Nery for sharing this post.
    Chef Ricky

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